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Campaign, Packaging
Launched during the COVID-19 pandemic, this campaign aimed to distribute free masks and share vital health information, fostering public awareness and connection amid widespread isolation. Its visual system combines typography with a series of abstract wave patterns, symbolizing human connection and collective resilience. The color palette was carefully selected, and the layout design creates a tone that is both gentle and calm, representing a balance between rationality and empathy. By shaping an image that feels closer to everyday life, the campaign sought to ease public fear and stress, encouraging people to reconnect with society, with each other, and to face these difficult times together.
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