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Motion Identity, Campaign
LOHAS Music Festival is a three-day celebration under the theme “Share. Sense. Enjoy.” People gather from different places to share rhythm, resonance, and sound waves. Flowing from various directions into one, the typography forms a tunnel-like of motion system, rotating, transforming, and converging. It reflects how music gathers people, sound, and perception into a single current of energy, where shifting rhythms weave sound and motion into shared moments of awareness and delight.
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