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Brand Identity, Packaging
Due to the spread of COVID-19, our daily habits have changed. Protective essentials have become indispensable in everyday life. Through design, I aimed to make these products blend more naturally into daily routines, softening their cold, clinical image and reducing the psychological burden of use, so that we can face the pandemic with less strain. When you protect yourself, you protect everyone. In this shared experience, “me” becomes “we.”
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